MISSION & Impact STATEMENT

KIND Collection

Who We Are

At KIND, we create jewellery that celebrates both people and the planet. Each piece is handcrafted with intention, care, and responsibility, telling a story of connection and purpose. In our energy-efficient studio, we craft with recycled metals, Fairmined gold, and responsibly sourced gemstones, paired with thoughtfully chosen biodegradable packaging. Every material is chosen for quality, ethics, and fair-trade principles, ensuring that each creation is transparent, circular, and human centred — leaving a lasting, meaningful impact.

Our Values & Beliefs

Kindness, integrity, and sustainability guide every decision. We are committed to justice, equity, diversity, and inclusion (JEDI), prioritising human rights across our supply chain and supporting strong women-led initiatives as well as suppliers from racial or ethnic minority backgrounds. We prioritise slow fashion over fast trends, transparency over excess, and people over profit. Environmental stewardship and circularity are central to everything we do — from designing pieces to last, to reworking, repairing, and recycling materials.

• We chose recycled silver, gold & platinum despite higher costs, reducing demand for newly mined metals and environmental harm.

• We rejected fast-scaling growth models to protect our handmade, traceable, and ethically sourced process, even though it limited short-term profit potential.

Our Pillars of Impact

• Conscious Craft
  We minimise environmental harm and maximise traceability by using recycled metals, Fairmined silver & gold, and responsibly sourced gemstones. Each piece is made-to-order, timeless, and meaningful. Our circular approach includes bespoke redesigns, reworking customer’s own materials, and repair services, extending the life of jewellery and reducing waste.

• Ethical & Human-Centred Production
  We support skilled makers and fair working practices, respecting human rights and dignity at every step. We prioritise strong connections with women-led suppliers and businesses from racial or ethnic minority backgrounds, and care for our customers through services like free resizing, bespoke consultation, and meaningful client engagement.

• Transparency
  We share our practices openly, from stone origins to studio processes, so our customers can make informed, conscious choices.

• Regenerative
  Beyond reducing harm, we actively give back. We plant a tree for every order through One Tree Planted and donate monthly to the Woodland Trust, supporting ecosystems.

Our Commitments

• Environmental Stewardship & Circularity: To reduce waste, minimise environmental impact, and champion circularity by using recycled metals and gemstones, low-impact studio practices, and sustainable packaging. To restore and protect ecosystems through tree planting and conservation support.

• JEDI and Human Rights: To promote equity and human rights in the supply chain, prioritising women-led suppliers, racial and ethnic minority businesses, Fairmined metals, and responsibly sourced gemstones. To contribute to a slower, inclusive, and conscious jewellery economy that values people over profit.

Accountability

My intention is to prioritise positive social and environmental impact above all else. My commitments are visible publicly on my website, packaging, and communications so I can be held accountable by my community.

Kind, by Nature

Kind is more than a name — it’s a commitment to conscious design, lasting quality, and a kinder way to do business, rooted in justice, equity, and environmental stewardship.

Reviews

We engage directedly with each customer to make sure they are absolutely happy with each piece. We encourage them to keep in touch and are always happy to answer questions or offer advice. We also encourage them to share their experience by leaving us a review on the KIND Collection Google Business Page. 

Creation Date: 18/09/2024

Annual Review Date: 18/09/2025 

Next Annual Review Date: 2026