We are lucky enough to have KIND stocked by one of our favourite ethical online fashion boutiques Gather&See. We sat down with founders Alicia & Steph to find out where it all began...
Tell us about yourselves?/
Hi! We are Steph and Alicia and we run Gather&See, an online store offering a curated selection of ethical and sustainable fashion and accessories. We met at school aged 13 and have been the best of friends ever since! After years of dreaming about opening an ethical fashion store we launched Gather&See in 2014. We are based in London where we have studio in sunny Peckham.
How did Gather & See begin and a little about your ethos and identity?/
For a long time we had been lamenting the fact that it was so hard to find ethically and sustainably produced fashion that we actually wanted to wear. In 2014 we decided to turn talking into action and launched Gather&See. The idea is to bring ethical fashion to style savvy women who still want to look great but don't want to compromise on their values. We built the brand around our 5 key philosophies - Fair Trade, Organic, Small Scale Production, Heritage and Eco Friendly. Each of the amazing brands we work with has to fit into at least two of these criteria. We started small with just a handful of brands and have now grown offering over 20 brands from around the world and selling to customers in over 25 different countries.
If you could open a store anywhere in the world where would it be?/
An easy one for us - our hometown of London! As an online only retailer we would love the opportunity to meet our customers face to face. London is also a constant inspiration to us.
What is your ultimate style inspiration?/
Such a hard question! I'd say we are more inspired by themes than individual people. We're inspired by everything from traditional craftsmanship to modern art, cultures to the natural environment. Its definitely a melting pot of ideas that informs our inspiration but authenticity lies at the heart of each one.
Curate your ideal summer outfit from your lovely designers/
So many to choose from! We love colour and prints for summer so Conditions Apply's Print Top and Trousers paired with some gorgeous summer espadrilles from Jutelaune and Kind's beautiful Element Hoop Earrings would make an effortless and cool outfit for summer!
What is your mantra?/
Be the change that you wish to see in the world. A phrase that motivates us every day.
How do you feel the role of the designer has changed?/
For us designers now need to involve sustainability and ethics in their work from the very beginning of the design process. Designers have the power to make the difference now and I think they have a duty to educate themselves about sustainability.
Tell us what draw you to KIND Jewellery?/
In first case the beautiful designs! We loved the clean lines and sun and moon shapes mixed with delicate materials. Then of course the story of how each piece is handmade and so much of the collection is made using recycled metals. Beautiful design and a beautiful story - a perfect match for Gather&See.
Which piece of KIND Jewellery best reflects your personality? Why?/
Alicia - the Gold Soleil Pendant Necklace - I'm a bit of a sun worshipper and the warmth and light of the sun warms my soul and lifts my mood no matter what is going on. I'm also an optimist and try to see the best in things, a sunny side up type of person so to speak.
What is the most thought provoking thing your saw/heard/read in the last week/
It's a year this week since the murder of Jo Cox and we have been reminded of her powerful quote "We are far more united and have far more in common with each other than that which divides us."
What song(s) are you listening to on repeat at the moment/
The XX's new album, I See You. - Listen Now >>