The word Normcore is said to be an amalgamation of "normal" and "hardcore" and has been widely discussed over the past two years since trend forecasting collective K-Hole presented a report "Youth Mode: A Report on Freedom" which coined the phrase and bought it into the mainstream.
"normcore refers to an attitude, not a particular code of dress. It was intended to mean 'finding liberation in being nothing special'."
K-Hole discusses the notion of freedom and liberation from fashion trends "being adaptable will set you free". Basically the concept is to dress as "normal" and "non-special" as possible in a type of anti-fashion movement that does not differentiate between menswear and womenswear.
From the original concept of non fashion it has since evolved ironically into its own "boring is beautiful" unisex trend. Cast your minds back to the style of the 90's cast of Seinfeld which have been named as the muses for this trend which include everyday items of bland casual wear such as non descript t-shirts, baseball caps, sweatshirts, white trainers, plain cotton shirts, blazers, ill fitting jeans, long length wool coats, chinos and wide leg trousers and no oversized statement logos.
Accessories that fit within this trend are simple, strong uncareful shapes made from solid clean silvers or yellow tarnished golds. KIND Jewellery's 'Hidden Orbit Hoops' in hammered yellow gold attribute perfectly to the Normcore trend and are available in 2 sizes.
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Disclaimer: Please note Style_Dock and KIND Jewellery do not own or clain credit for any of their featured imagery. The images posted are copyright and belong to their respectful owners. Please see credits below:
1. Calvin Klein campaign 1994 model: Kate Moss photographed by Kraft Works NYC 2. Moss Bean 3. Too Good 4. http://www.lagarconne.com /Crewneck Sweatshirt by Marni /Adella Skirt by Isabel Marant / Shopping Bag by Marni 5. Lauren Sherman, (c) Columbia TriStar Television/ Everett Collection 6. source unknown 7. W Concept 8. Local Mansion 9. Wear Market 10. via nymag 11. & Other Stories 12. The Dreslyn 13. source unknown 14. Blue jeans in the mornin kstyle @jacintachiang 15. Lacooletchic